Tote had some major struggles with mobile payment and this led to the development of Pinterest. Pinterest emerged from an earlier app called ‘Tote’ created by Ben Silberman and Paul Sciarra, which served as a virtual replacement for paper catalogues. Pinterest users can interact by following each other, liking and commenting on pins, and sending messages as other social networks do. For example, if you want to create a board for women’s fashion, it should contain pins different from a board you will create for men’s fashion, cake designs, food recipes, make-up boards etc. You can create multiple boards by finding pins you like, saving and organising them into the different boards you have named. Pinterest covers a wide range of interesting themes, such as fashion, recipes, decorations, beauty, lifestyle and DIY. Its bookmarking tool allows you to create boards and save pins you like for easy access when you need them. It acts as a digital catalogue which allows you to group and store categories of content.

It is a social sharing tool that enables you to store media on boards and share users’ content (pins). Pinterest is a social media network that helps users find, collect and share images, animated GIFs and videos on anything that interests them.

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